R.001 / TechnologyCONTENT
§ Tech.00
Payload CMS — Absolute asset sovereignty
A developer-first, headless CMS engineered natively for Next.js. We model infinitely complex business structures directly into your private database without the artificial schema limits forced by legacy platforms.
100%
physical data ownership
40%
faster feature delivery
£0
third-party vendor lock-in
§ Tech.01Replaces
What it replaces
| SaaS | Monthly cost | Limitation |
|---|---|---|
| HubSpot CMS | £400–£3,000/mo | Inflexible database schema, exorbitant enterprise licensing |
| Contentful | £300–£1,000/mo | API rate limits, corporate data held in a third-party cloud |
| Sanity | £49–£300/mo | Proprietary querying languages and hosted data structures |
| WordPress (hosted) | £20–£200/mo | Entangled backend and frontend logic, plugin bloat |
Payload completely decouples your corporate data from restrictive third-party vendors, yielding a massive reduction in long-term maintenance costs.
§ Tech.02Pipeline
How STACKD uses it
- Native end-to-end TypeScript integration eliminates entire classes of runtime errors during deployment.
- Limitless data nesting lets us map multi-tiered e-commerce catalogues or complex provider directories effortlessly.
- Highly secure GraphQL and REST APIs are automatically generated, entirely removing manual backend routing.
§ Tech.03Business case
Business outcomes
Professional Services
Structuring a vast library of legal case studies and partner profiles natively in Postgres.
Accelerated feature delivery by 40% and completely decoupled proprietary data from SaaS rent.
E-Commerce
Mapping multidimensional product catalogues and deep categorisation structures.
Bypassed the rigid schema limits and arbitrary API throttling forced by legacy CMS platforms.
Hospitality
Managing room availability, seasonal menus, and location data from a single headless architecture.
Zero per-seat licensing penalties, empowering the marketing team to edit autonomously.