What you're currently paying for this
| Tool | What it costs | What you lose with it |
|---|---|---|
| Checkatrade / MyBuilder | 15–30% margin or per-lead fees | Leads you should own — they rent them back to you |
| Calendly | £12–£16/user/mo | No auto-quoting, no job records |
| Manual quoting | Staff time on every enquiry | First-to-respond wins — manual is too slow |
| No Google presence | Lost organic leads every day | Competitor ranks for your area instead of you |
Every one of these is replaced by a system you own and a server that costs less per month than a tank of petrol.
How The Local Dominator works
- 01A homeowner searches "emergency plumber SE22" at 11pm
- 02Your Next.js area page ranks — one page per postcode you serve, with LocalBusiness schema
- 03They tap the sticky emergency CTA — Typebot captures the job description and a photo
- 04n8n qualifies the job — routes simple jobs to an auto-quote, complex ones to your phone
- 05Cal.com sends a dispatch link with the job context attached
- 06Frappe creates the job record — quote → job → invoice in one system
- 07Post-job n8n sends a Google review request via SMS
Tools in this system
Why it makes sense
UK businesses lose £30 billion every year to missed calls. Tradespeople miss 40–60% of inbound calls because they're on-site. Each missed call is a job your competitor answered.
80% of callers who reach voicemail don't leave a message — they call the next number on the list. Missing just 2 viable leads per week costs £24,000–35,000 in lost revenue annually.
78% of customers hire the first business that responds. Automated lead capture responds in under 90 seconds — even when you're under a sink at midnight.
Your numbers will vary. Start with a brief and we'll map them against your actual figures.
Each module is available as a standalone build. Combined in a stack, they share infrastructure and a single data layer. Browse all modules →
Not sure which tier is right?
A paid discovery sprint delivers a complete architecture blueprint — stack decisions, scope, timeline, and a fixed build quote — in 2–3 weeks. Creditable in full against any build.
- ●Current stack and workflow audit
- ●Full system architecture blueprint
- ●Fixed scope, timeline, and build estimate
- ●£4,000 credited in full against any build within 90 days
Most clients who complete a sprint proceed to build. The blueprint removes scope uncertainty before a penny is committed to development.
Lead capture and WhatsApp qualification — no missed enquiries, no Checkatrade dependency.
- ●Lead Machine (landing page + Typebot intake)
- ●WhatsApp Bot (qualification + owner alert)
- ●Setup and handover documentation
Local SEO, 24/7 lead capture, job dispatch, and automated review engine — all owned.
- ●Next.js site with 200 local area pages
- ●Typebot intake + WhatsApp Bot
- ●Cal.com dispatch with Frappe CRM
- ●n8n automation + Review Engine
- ●Monthly infrastructure (flat rate)
The full trade business OS — SEO, capture, dispatch, invoicing, back office.
- ●Everything in Full System
- ●Chatwoot unified inbox
- ●ERPNext back office (quotes → invoices → accounts)
- ●Mixpost social pipeline
- ●Priority support SLA
Ready to brief us for local services?
Tell us what you need. We'll map the system and scope the build.
Brief us on this system